The Only Business Writing Book You'll Ever Need by Laura Brown

Author:Laura Brown
Language: eng
Format: epub
Publisher: W. W. Norton & Company
Published: 2018-12-04T16:00:00+00:00

START STRONG

Address both readers in your salutation. It’s usually wise to place the name of the senior or more powerful person first.

Start by orienting both readers. Say explicitly that you’re making an introduction, and explain why. Even though you’ve contacted both parties before writing the e-mail, remember that your readers don’t know each other and will need to be reminded about the reason for the introduction. Mention how you met each of the parties, if that seems relevant.

GET YOUR CONTENT RIGHT

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